GDPR and Creator Data: What Agencies Should Know

Agencies hold sensitive creator data. Handle it responsibly — it’s good practice and often legally required.

Basics

• Only collect what you need.
• Store contact details securely.
• Never share a creator’s private contact without a deal.
• Delete data you no longer need.

Why it matters

Creators trust agencies that protect their privacy, and mishandling data can create legal risk.

Note

This is general info, not legal advice — check the rules that apply to you.