Content Rights: Who Owns the Content?

Content ownership should be crystal clear before you start.

The default

Usually the creator owns their content, and the agency is licensed to use it for promotion and sales. Never assume — get it in writing.

What to confirm

• Who owns the content.
• How the agency may use it.
• What happens to it if you leave.

Note

This is general info, not legal advice — check the terms that apply to you.